We teach classes (online and in-person) that help you build and scale your business or idea.
Entrepreneurship Education
Our Moonshot Entrepreneurship Education is specifically built for subject matter experts with business ideas, but no clear path to market. We guide participants through a proven process to validate their idea and build it into a scalable business. Topics covered include: creating infrastructure, assembling a team and pitching for funding.
This three-track program takes new founders as well as serial entrepreneurs through the entire business lifecycle - including ideation, product development and beta testing, moving to market and scaling for growth. Both tracks are designed to meet participants where they are, and participants move through the process as a cohort, building relationships with their peers and a network of fellow entrepreneurs.
TRACK 1
Track One: 6 Weeks
Deliverables: ● Value Proposition Canvas ● Financial Feasibility Worksheet ● Preliminary Elevator Pitch
Course Outline: Week 1: Course Overview and Value Proposition Canvas Introduce Track One, the instructor, participants, and Value Proposition Canvas (VPC). The VPC serves as a framework for what is learned in the following weeks.
Week 2: Assumptions, Biases, and Feasibility Explore how subconscious beliefs can substantially influence the entrepreneurial journey and begin testing the feasibility of your idea.
Week 3: Who’s Your Customer and What Are Their Pains? Using the VPC, discover customer segment(s) and the problem(s) to be solved.
Week 4: Proposed Solution and Start Up Costs Continuing work on your canvas, map out your proposed solution and calculate startup costs.
Week 5: Competition and Alternatives Research the competition and alternatives to the proposed solution to discover your differentiator.
Week 6: Pitch and Value Prop Presentation Prep Present the preliminary Elevator Pitch and completed Value Proposition to a panel for feedback.
TRACK 2
Track Two: 6 Weeks
Deliverables: ● Business Model Canvas ● Business Launch Plan ● Launch Presentation
Course Outline:
Week 1: What is Your Why? Explain the elevator pitch expectations. Determining the true purpose of the entrepreneur’s proposed solution. This is when the participants will start sharing their elevator pitches with the class.
Week 2: Competitive Landscape and Competitive Advantages: Learning how to assess the competition, alternatives to the proposed solution, and any competitive advantages.
Week 3: Financial Feasibility and Financials I Determining if the venture, product, or service is financially feasible with an introduction to basic business finance.
Week 4: Marketing I Discovering ways to bring the product to the target market.
Week 5: Business Model Canvas Using Strategyzer materials to map the business model canvas.
Week 6: Planning Stage Development of intentions for the next six to eight months. This may include filing for articles of organization, patents, creation of a business plan, etc. Reviewing the plans and developing stages of execution.
TRACK 3
Track Three: 10 Weeks
Deliverables: ● Business Plan and Growth Strategy ● Operating Procedures ● Marketing Plan
Course Outline:
Week 1: Course Overview and Purpose An introduction and overview of Track Three and the 4Ps of scaling a business: purpose, planning, process and people.
Week 2: Planning Understanding the difference between inspiration and operation and how to use planning to close the gap.
Week 3: Process + Operations Explore operational efficiency and how Standard Operating Procedures (SOPs) can help or hinder growth.
Week 4: People How to build your team and create a company culture that attracts and motivates.
Week 5: Financials II Continuing from Track One, a deeper dive into business financials.
Week 6: Marketing II Building on Track One, review your marketing strategy and efforts so far. Use your successes or failures to create a customer journey map and comprehensive marketing plan.
Week 7: Sales Understanding how sales and marketing work together and are both needed for lead generation, customer service, and customer retention.
Week 8: Technology Begin by mapping out the company’s IT needs and use that information to create protocols for technology purchase and use.
Week 9: Growth Strategy Develop a plan for your company’s next steps.
