​What is the intern certification program?

For 10 weeks, participating high school, college, university students will experience a high-level introduction of Moonshot’s Track 1 entrepreneurial curriculum for the purpose of understanding the basic fundamentals that entrepreneurs utilize to build successful start-ups. Students can apply what they learn to best market themselves as possible future interns or employees to start-up founders within the Moonshot network and beyond. 

Instructors/mentors are Moonshot mentors and/or members ranging from CEOs to angel investors to award-winning entrepreneurs.

LEAD INSTRUCTOR: 

Christina Ching

Christina Ching (Program Director for Moonshot at NACET) is the founder of Rise and Make Waves, where she coaches, inspires and encourages women and entrepreneurs to be brave, make waves, and take action in their career and life. She is also the owner of RockBox Fitness in Scottsdale, Arizona, with plans to open additional studios throughout the state. Christina believes everyone has the power and strength to become who they truly are and hitting and kicking bags gives them the opportunity to literally and emotionally feel powerful.


​Sample Schedule/Syllabus 

* The schedule below represents the program we're running with Northern Arizona University in Flagstaff, AZ 

Week 0
Introduction and overview of the Moonshot NAU Intern Program
  1. Introduction of course and participants
  2. Review syllabus
  3. Review participant agreement
 
Weekly homework assignment:
“Feasibility Analysis”- Who are Moonshot’s client companies?
https://www.moonshotaz.com/our-clients.html
Utilizing the internet for research or by cold-emailing/calling the company in question, learn more about them (For example, what do they do? Do they have a marketing department, a marketing director/manager, or do they contract out to a marketing firm?).
 
Week 1
Understanding Feasibility Studies
  • Weekly homework assignment
 
Week 2
Assumptions/Biases - How subconscious beliefs can have substantial influence on the entrepreneurial journey?
  • Weekly homework assignment
 
Week 3
Customer Discovery- What is your customer’s pain point? What is the problem you are proposing to solve?   
  • Weekly homework assignment
 
Week 4
Proposed Solution & Pain Points - Determining the true purpose of the entrepreneur’s proposed solution and why it is important for the “elevator pitch?” 
  • Weekly homework assignment
 
Week 5
Competitive Landscape & Advantage- Learning how to assess the competition, alternatives to the proposed solution, and any competitive advantages.
  • Weekly homework assignment
 
Week 6
Financial Feasibility & Financials- Determining if the venture, product or service is financially feasible with an introduction to basic business finance.   
  • Weekly homework assignment
 
Week 7
Marketing Basics- Discovering ways to bring the product to the target market
  • Weekly homework assignment
 
Week 8
Value Proposition and Business Model Canvas - The value proposition provides a declaration of intent or a statement that introduces a company's brand to consumers by telling them what the company stands for, how it operates, and why it deserves their business.
  • Weekly homework assignment
 
Week 9
Building the Pitch
  • Weekly homework assignment
 
Week 10
Presenting the Pitch- scheduled pitches with Moonshot Board Member and Advisor panel  


Funding for NAU's Program Provided By:
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