TOPIC: Public Relations
DATE: December 7, 2020 - 8:30am
I teach small nonprofit leaders, fundraisers, marketing and communication professionals the marketing strategies that help attract and retain donors, increase awareness and support to accelerate their growth, and create the impact they most want in this world.
By providing weekly nonprofit marketing tips, tools and strategies on my Smart Marketing for Small Nonprofit Podcast and monthly Mission Marketing School Master Classes with some of the best-of-best teachers, trainers and marketing super-stars in the world of nonprofits.
Because I believe in kindness and power of humanity. Those who dedicate time, effort and resources to make the world a better place should be well known, listened to and highly supported.
I believe marketing is the means to greater awareness and support for those in true service to others. "The more people know about the nonprofits that serve our communities and address the needs of people in need, and have the opportunity to support their good work, the better our world will always be."
And for those reasons, I have dedicated my career to helping as many nonprofits as possible :-)
TOPIC: Legal Workshop
DATE: December 7, 2020 - following Cindy May's 8:30am workshop
Attorney Jennifer Mott’s practice focuses on intellectual property, business law, and real estate. She provides business consulting and transactional services such as entity selection and formation; negotiation, drafting, and review of contracts; and advising business owners in “business divorces.” Ms. Mott’s varied real estate practice ranges from reviewing commercial leases and deed restrictions to work with homeowners’ associations to update subdivision architectural guidelines. Although prepared to litigate when disputes arise, Ms. Mott also pursues efficient, collaborative solutions outside the courtroom to meet her clients’ goals and needs. In her intellectual property (“IP”) practice, Ms. Mott assists clients with trademark and copyright applications, assignments and licensing, and also with broader brand protection strategies and assessments. She has represented clients at the Trademark Trial and Appeal Board of the U.S. Patent and Trademark Office and coordinates international brand protection with law firms outside the United States. Ms. Mott also works with clients on domain name disputes, IP infringement, and other issues that arise when doing business online.
Topic: SEO Marketing Workshop
Date: December 8, 2020 - 8:30am
Katherine is a seasoned eCommerce, brand building, and digital marketing expert. Katherine holds over 15 years experience both in-house and agency-side building the world’s fastest growing & largest global lifestyle brands, exceeding annual eCommerce revenues of $300 million.
Katherine is the Co-Founder of MAKA Digital, a full-service digital marketing agency serving lifestyle brands in the retail, outdoor, wellness, and sustainability space. Our clients task us with growing aggressive DTC revenue through SEO, paid search, and paid social media while building their brands for the long-term. We have the privilege of working with clients that are featured in Fast Company, Inc, Outside Magazine, Shark Tank, GQ, MindBodyGreen, NY Times, Huffington Post, any many more top-tier media outlets.
Katherine is a frequent university lecturer, conference speaker, panelist, blogger and workshop leader in the field of digital marketing.
Channel & Tool expertise: Google Ads, Google Ads Editor, Yahoo! Search Marketing, MSN AdCenter, Marin Software, Kenshoo, Adobe Omniture SiteCatalyst, Adobe Omniture SearchCenter, Adobe Omniture Discover, Commission Junction, Impact Radius, ChannelAdvisor, DemandWare, Google Keyword Planner, Hitwise, Conductor Searchlight, BrightEdge, Moz, SEM Rush, Criteo, AdRoll, Google Analytics, Bing Ads.
Platform expertise: DemandWare, Wordpress, Shopify, Big Commerce, SquareSpace, WooCommerce.
TOPIC: Licensing Workshop
DATE: December 8, 2020 - following Katherine Romero's 8:30am Workshop
TOPIC: Sales Workshop
DATE: December 11, 2020 - following Cassie Petit's 8:30am Workshop
Stephanie Pierotti is a creative brand licensing, strategic partnership and brand extension professional with diverse experience developing, executing and managing programs in the home goods, entertainment, fashion and publishing industries. Most recently, Stephanie ran the licensing department at The Frank Lloyd Wright Foundation, managing a global network of 49 licensees and developing revenue generating opportunities utilizing Wright's vast portfolio of work. Stephanie has managed a number of efforts for the well-known HGTV's Property Brothers, has been honored for her success in revenue generation for nonprofits, and was an adjunct instructor at The Art Institute teaching product development and marketing to future creative pros.
DATE: December 9, 2020-8:30am
Steve is currently Chief Operating Officer of InfluenceLogic, a performance marketing agency that has driven over $25M in revenue for high growth brands through influencer marketing and paid ads. InfluenceLogic currently has 15 full-time employees and has over 1,000 active partnerships with influencers and content creators ranging from small micro-influencers to some of the largest creators on YouTube and Instagram.
Steve is passionate about entrepreneurship, media literacy, and helping both youth and adults leverage social media in empowering ways that make a difference in the world. He also serves as a Board Member to two non-profit organizations: The Phoenix-based Homeless I.D. Project that focuses on helping homeless individuals get state-issued identification cards, and Global Force for Healing, an organization that supports midwiferies in remote villages across the world.
The skills he has attained through entrepreneurship and serving non-profit organizations have given him an ability to bring the visions he holds inside his mind to life quickly and accurately. Over the last two decades, he has learned first-hand that when approaching projects with passion, humility and a positive heart, there are no limits to what individuals can create.
TOPIC: Funding Your Business Workshop
DATE: December 9, 2020 - following Steve Mesa's 8:30am workshop
Moonshot at NACET's Chairman of the Board, Todd Davis, is the Chief Executive Officer at SkyTouch Technology. Prior to founding SkyTouch with his partner, Tony P, Davis was the CIO for Choice Hotels. He is a hospitality technology executive with 30 years' experience leading innovative technology solutions delivery to business stakeholders. Davis has demonstrated excellence in; leadership growth and transformation, financial and business acumen, cultivation of strong culture, innovation and operational execution of global programs and solutions.
TOPIC: Sunwest Bank Finance Workshop
DATE: Thursday, December 7 at 8:30am MST
Dustin Moore is an Arizona Native. He recently moving to Flagstaff in 2018 with is wife and now 3
children. He has been in the banking industry for over 15 years, specializing in retail branch
management. His primary focus has always been building and deepening client relationships and leading
his team to provide unmatched, stellar service. He has a strong passion to learn about small businesses
and help facilitate their growth and prosperity. Before his “accidental” career in banking, Dustin’s focus
was on music and live performance. Although his love for music is still very much alive and well, his
passion for helping entrepreneurs continues to grow stronger.
TOPIC: Grant Funding Workshop
DATE: December 10, 2020 - following Dustin Moore's 8:30am workshop
As VP of Operations and Finance at Moonshot at NACET and a founder of multiple nonprofit organizations, Amanda Kristinat is an award-winning, highly respected expert in nonprofit leadership in Arizona and beyond. With more than 20 years of experience, Amanda has an impeccable reputation of excellence, increasing revenue and community awareness, and serving others and organizations to help elevate their success. In addition, she has been an adjunct professor at Northern Arizona University's W.A. Franke College of Business teaching nonprofit leadership to the next generation of change makers.
Topic: HR & Culture Workshop
Date: December 11, 2020 - 8:30am MST
Cassie Petit is the Assistant Director of Learning & Organizational Development for Northern Arizona University. She started with NAU in January of 2014. In her role, she is currently focused on providing change management workshops across campus and oversees the Learning and Development team that is responsible for providing professional development opportunities for all NAU employees. Prior to joining NAU and the higher education field, Cassie spent the first 8 years of her career in the hospitality world. She held a variety of positions at both Boyd Gaming and MGM Resorts International in Las Vegas. The last role she held before joining NAU was a dual-role for both the Excalibur and Luxor resorts as the Director of Guest Experience. She received her bachelor’s degree in Communication studies from the University of Iowa and her master’s degree in Human Relations from Northern Arizona University.
MOMO VUYISICH & EVAN ANDERSON
Monday, December 7th starting at 5pm MST
Founder and Chief Science Officer at Viome
Momo Vuyisich is a founder and Chief Science Officer of Viome. He is also an Adjunct Professor at the University of New Mexico and New Mexico Tech. Besides providing scientific leadership at Viome, Momo focuses on product development, clinical certification, and clinical research.
Before co-founding Viome in 2016, Momo spent 12 years at Los Alamos National Laboratory, where he was the leader of the Applied Genomics team. His research focused on applying modern genomics to the areas of gut microbiomes, host-pathogen and microbial inter-species interactions, pathogen detection, cancer biology, toxicology, infectious diseases, antibiotic resistance, forensics, etc. He also helped set up several genome centers in Africa and Asia.
Momo received his PhD in Biochemistry from the University of Utah, and BS in Microbiology from the University of Texas at El Paso.
Kiersten Parsons Hathcock
Founder/CEO of Mod Mom Furniture
Kiersten Hathcock, Founder and CEO of Mod Mom Furniture, left a marketing career with A&E and The History Channel in 2003 to spend more time with her kids and wound up building an internationally known furniture brand out of her 400 square foot garage. After four years of crafting and selling over 300 kids’ furniture items, Kiersten braved ABC’s Shark Tank and won an investment deal. Today, her furniture line is produced in Colorado and sold worldwide. In addition to mentoring entrepreneurs, traveling the country as a keynote speaker, and working with her agent on her soon-to-be-published memoir, Kiersten recently launched a co-branded line of children’s furniture with Frank Lloyd Wright Foundation, a cultural and educational nonprofit institution established in 1940 by the American design and architecture icon.
Founder/CEO of Poba Medical
Mr. Dan Kasprzyk has over 25 years of experience in the medical device industry as an executive in startup and multinational business platform companies and holds numerous patents in the device and medical equipment space. He has held senior management and product development positions in companies such as Medex Inc., Advanced Cardiovascular Systems (Guidant Corporation), Spectranetics Inc., B. Braun Medical, and W.L Gore & Associates. He has founded or co-founded successful medical startup ventures including, Vascular Solutions, Machine Solutions, Symple Surgical, ExperiENT Medical and Poba Medical. Mr. Kasprzyk has created successful exits for several of his startup businesses through Private Equity, Venture Capital, Angel Investors, or IPO paths. Mr. Kasprzyk has provided Expert Witness support for several IP disputes over the course of his career. He received his B.S.E. in Bioengineering from Arizona State University and Executive Education at University of Chicago – Booth School of Business.
Mr. Kasprzyk was born and raised in Milwaukee, Wisconsin in a blue collar family with an auto mechanic father and mom who took care of the family interests, including his two younger brothers who are both actively involved in the medical device and biotechnology sectors. In his spare time he enjoys active quiet time with his wife Kelly and dog Sierra exploring the San Juan mountains of southwestern Colorado, international travel, spectator sports of all types, gourmet cooking, and volunteering his time to the startup pursuits of Moonshot at NACET entrepreneurs. Mr. Kasprzyk is very proud and supportive of his two grown children Tyler and Danielle who will each make his modest accomplishments pale in comparison to their individual pursuits.
VP/CIO, Information Technology
Keynote: A Game of Inches
Steve is entering his eighth season with the Phoenix Suns as their Chief Information Officer.
An early Information Technology trailblazer, he joined the Houston Oilers in 1990 as one of only six Sports Technologists in the world. Since then, he has also served as Chief Technologist for the Tennessee Titans, Houston Astros and San Diego Padres. His unique experience working with professional athletes and team organizations in the NFL, MLB, and NBA, has given him insight on how to achieve and maintain personal peak performance.
As an increasingly sought-after writer and speaker, Reese consistently ranks among the top speakers at events across the U.S. He has delivered keynotes and presentations at a wide-range of events including high schools, top universities (e.g., Rice, Baylor, Arizona State, etc.), technology conferences (e.g., S.E.A.T. US & Europe, SIM, etc.), and NBA/MLB/NFL fan engagement events.
He currently sits on the Executive Advisory Board of S.E.A.T. (Sport Entertainment Alliance in Technology) and the NBA’s Innovation Hub.
A native of Detroit, Michigan, Reese ran track at Saginaw Valley State University, where he earned All-America honors in 1980. In 1984, he received his B.B.A. from the University of Houston where he graduated Summa Cum Laude with a concentration in Information Systems.
Steve is married to Joanne, the love of his life, and has two sons, Steve (32) and Matthew (30). In his time away from the office, Steve trains his Australian Labradoodle, Houston, who provides therapy services to the elderly who suffer with Alzheimer.
5 Lights Group
CHARLIE HORN is a seasoned entrepreneur and investor in numerous high growth companies. He is an innovator in the health care and consumer benefits arena, utilizing strong marketing and category changing technology. Charlie founded two mature companies, ScriptSave® and HealthTrans, both of which have been designated as Inc. 500 companies multiple times. Additionally, ScriptSave® has been recognized numerous times in Best Place to Work and Most Admired Company lists.
Multiple national business publications have recognized Charlie, and The University of Arizona McGuire Entrepreneurship Program and Tucson Regional Economic Organization both recognized him as one of the leading entrepreneurs in Arizona. He has been awarded the Thomas R. Brown Excellence in Entrepreneurship award, and The University of Arizona McGuire/Anheuser Busch Entrepreneur-in-Residence award. Charlie also serves on the National Board of Advisors to The University of Arizona College of Pharmacy.
Charlie and his family created the Horn Program In Entrepreneurship at the University of Delaware in 2012. The Horn Program has already become leader and innovator in entrepreneurship education and commercialization across the globe. It’s signature high school entrepreneurship program, the Diamond Challenge, currently enrolls students in numerous states across the U.S. and in 17 countries on 5 continents. The Horn Program facilitates and invigorates commercialization of both IP developed at the university and by the private sector by active engagement with the entrepreneurial ecosystem through its Venture Development Center. The Horn Program also has incubated the Delaware Innovation Fellows Program, a unique four year educational experience for elite multidisciplinary students.